As technology use grows, so do feelings of ‘digital distrust’

If I were to put my marketing hat on I would also try to find out why the 20% who don’t trust the technology are using it…:

[…] Consumers are concerned about some of the technology on offer. For example, 20 percent of people had used 5G for the first time during COVID-19, and overall 20 percent expressed the view they had no or limited trust in it. Similarly, 19 percent had used a smart speaker for the first time during COVID-19. Overall, on the issue of trust 39 percent said they had no or limited trust with these devices.

In terms of services, and the gig economy in particular, 18 percent stated they had used a gig service for the first time during COVID-19. Overall, 27 percent had no or limited trust in these types of services. […]

Original article