CCPA Data Privacy Trends Report: Data Subject Requests Indicate California Consumers …

Evidence that data subjects (that’s you and me) are beginning to take the capture and use of their personal information more seriously in Califor

The 2022 Data Privacy Trends Report from privacy management platform DataGrail examines the ongoing impact of the California Consumer Privacy Act (CCPA), and finds that consumers are taking full advantage of these expanded rights to protect their privacy. Among other metrics, data subject requests doubled from 2020 to 2021 and more people are asking for data deletion and to opt out of the sale of their data to third parties.

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