From the summary, I like the focus on quality and security. I’ll be reading the report at some point soon…
[…] The stakeholders were asked to identify the key parameters of competition in the consumer IoT sector and the initial findings of the Preliminary Report are as follows:
- Quality and brand reputation: listed amongst the most important parameters across all consumer IoT segments, with some variation between segments. The Commission’s initial view was also that quality is the key parameter of competition in the IoT sector.
- Cybersecurity: the safety and security of IoT products is considered as an important factor across all consumer IoT segments, and as the key parameter of competition by smart home device manufacturers in particular.
- Price: whilst relevant, this was regarded as a less important parameter of competition by stakeholders for most of the consumer IoT segments.
- Access to technology was identified by several respondents, across all consumer IoT segments, as a requirement for entry and/or expansion into the IoT sector. Many of the respondents indicated that they have plans to enter and/or expand to other consumer IoT segments in the next three years.