How your identity strategy can – genuinely – grow your business | SC Media UK

Over at any2any we’re working with corporate clients to improve employee and outside visitor experiences. One of the core parts of that experience is establishing a trusted identity and holding proof of that identity in a secure but convenient way. It’s not easy. This webinar looks interesting as a look from the customer angle. I’m signing up…:

Security and a good user experience have not always sat comfortably: complex password requirements, second devices, complex protocols. It’s grim out there. And the more friction added, the more people look for shortcuts, which only leads to worse security.

For businesses across all industries, this negatively impacts revenue as customers fail to register, login, or transact when faced with password hurdles. It’s reached the point where companies actually factor in drop-offs into forecasts and budgets; it’s just one of those inevitable things.

It needn’t be.

There are ways to remove friction across every point in the customer authentication journey and improve security – you just need the right strategy and technology.

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