The pitch is: If you’re buying from Microsoft anyway, why not try their security offers. Go on, you know you want to…:
[…] Three pillars
Aorato’s security product has also been a success for Microsoft’s Azure cloud platform. A few months ago, Microsoft unveiled a new product, Sentinel, designed to handle cybersecurity incidents, known as Security Information and Event Management, or SIEM. Microsoft’s cybersecurity strategy rests on three pillars.
The first is the preference for corporate customers for buying cybersecurity services from a single maker. Companies have difficulty dealing with multiple vendors; it’s easier and more efficient to rely on as few as possible. That has been one of the reasons behind the consolidation of the cybersecurity industry globally in recent years.
The second is taking advantage of the rapid move of big organizations to the cloud. As one venture capitalist explained it: “In order to create a competitive advantage in the cloud, Microsoft says, ‘Let’s make it more secure and they’ll choose us over our competitors.’ They have grown to be the second-biggest cloud player after Amazon, and part of this is connected to their security strategy.” Amazon doesn’t tout its security features to customers while Microsoft does.
The third pillar is using its near monopoly in the enterprise market to sell cybersecurity products. The customer doesn’t need to buy and install a new product – he simply activates a product that he already has. “Microsoft is so strong in terms of its platforms, so why shouldn’t it collect a few more cents from the user?” asks an industry source who asked not to be named. “Those [cents] translate into billions of dollars when you have 100 million users around the world.”