KPMG: Consumers Vote to Ditch Breached Firms

Good. You shouldn’t buy food from a company with a poor food hygiene record. It should be the same for cyber…:

Most consumers would take their business elsewhere if they discovered an organization had suffered a major cyber-attack or data breach, according to new data from KPMG.

The global consulting firm polled over 2000 Canadians in September to better understand the impact of security incidents and the risks for online firms that fail to adequately protect customer data.

As many as 90% of respondents said they would feel wary about sharing personal or financial information with a company that had suffered such an incident, and over two-thirds (67%) are more worried than ever about their data being breached.


Original article here