Large Software Companies Using Data Privacy As A Competitive Advantage

This is good news for privacy advocates. Once the market recognises data privacy as a buying criterion we will see a tightening by all providers, not just those that are forced to…:

[…] “We should expect businesses to begin publicly declaring a CCPA plan as part of their strategic plan to gain competitive advantage,” notes Hartenstein. “Using data privacy as a competitive advantage is an optimistic way to approach the regulation as opposed to focusing only on the expenses of compliance.” Julie Brill, Microsoft’s corporate vice president for global privacy and regulatory affairs and Chief Privacy Officer, in “going a step further” is using data privacy as a competitive advantage. She also advocates for privacy rights that Microsoft values. It’s a win-win, says Hartenstein.

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Original article here