Expect to have to agree to have your face scanned every time you go to a shopping mall, stadium, hospital in the US. In the UK, CCTV and other visual systems are already regulated under the DPA…:
Facial recognition is everywhere, but there aren’t any laws that limit what businesses can do with that data. At least not yet.
On Thursday, two US senators introduced proposed legislation called theÂ Commercial Facial Recognition Privacy Act, which would prevent businesses from collecting facial recognition data on customers without their knowledge or using it without their consent.
That would mean businesses couldn’t use facial recognition to identify and track customers that walk into their stores unless the customers have given permission.